Terms of service

27-07-2026

These Terms and Conditions (“Terms”) govern your use of the Website operated by LUNE + WILD LTD (company number 12824410, registered in England and Wales), whose registered office is at Unit 210 14 Cumberland Avenue, London, England, NW10 7QL (referred to herein as “we”, “us” and/or “our” or LUNE + WILD LTD). Our Website is hosted by Shopify Inc.

By accessing this Website or placing an Order, you agree to be bound by these Terms. Please read them carefully. If you do not agree, do not use this Website.

These Terms do not affect your statutory rights as a Consumer under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 or any other applicable legislation.

DEFINITIONS AND INTERPRETATION
1. In these Terms, the following words have the meanings given below:
  1. “Consumer” means an individual acting wholly or mainly outside their trade, business, craft or profession.
  2. “Order” means an Order placed by you through the Website.
  3. “Products” means the products offered for sale on the Website.
  4. “Subscription” means the recurring delivery service described in clause 4.
  5. “Website” means the website operated by LUNE + WILD LTD at https://www.luneandwild.co.uk
  6. “Working Day” means any day other than a Saturday, Sunday or public holiday in England.
2. In these Terms, unless the context otherwise requires:
  1. references to legislation include any amendment, re-enactment or replacement of that legislation;
  2. headings are for convenience only and shall not affect interpretation;
  3. the words “including”, “include” and similar expressions shall be deemed followed by the words “without limitation”; and
  4. references to the singular include the plural and vice versa.
ABOUT US AND HOW TO CONTACT US
1. LUNE + WILD LTD is a company registered in England and Wales. Our registered office address is Unit 210 14 Cumberland Avenue, London, England, NW10 7QL. Our VAT registration number is 392167675.
2. You can contact us by any of the following means:
  1. by email: orders@luneandwild.co.uk;
  2. by post: Unit 210 14 Cumberland Avenue, London, England, NW10 7QL;
3. If we need to contact you, we will do so by telephone or by writing to you at the email address or postal address you provided when placing your Order.
YOUR RIGHT TO PURCHASE AND ELIGIBILITY
1. By placing an Order, you confirm that:
  1. you are at least 18 years old, or you have the consent of a parent or guardian who accepts responsibility for your use of this Website;
  2. you are legally capable of entering into binding contracts;
  3. you are resident in the United Kingdom or another jurisdiction to which we agree to ship; and
  4. the personal and payment information you supply is true, accurate, current and complete.
2. Where you create an account, you are responsible for maintaining the confidentiality of your login credentials and for all activities carried out under your account. You must notify us promptly if you believe your account has been accessed without your authority.
3. We reserve the right to suspend or terminate accounts where we reasonably believe they are being used fraudulently or in breach of these Terms.
4. Age verification: our Products are baby and toddler food Products. We do not operate an age-restricted purchasing regime for the Products themselves; however, all purchases must be made by an individual aged 18 or over (or with parental or guardian consent as stated above). We reserve the right to verify age where we have reasonable grounds to suspect a purchase is being made by a minor without the required consent, and to cancel any such Order.
SUBSCRIPTIONS
1. How Subscriptions work
  1. We offer a Subscription service under which you receive regular deliveries at the frequency you select at checkout. By subscribing, you agree to an initial charge followed by recurring periodic charges at the stated frequency. Your Subscription rolls over automatically at the end of each billing period unless you cancel in accordance with clause 4.2.
  2. Before you complete your first Subscription Order, we will clearly present to you: the total price per billing period; the billing frequency; how and when to cancel; and whether any minimum commitment period applies.
  3. There is currently no minimum commitment period for our Subscriptions. You may cancel at any time in accordance with clause 4.2 without incurring any early cancellation charge.
2. Renewal notices and cancellation
  1. We will send you a renewal reminder by email at least 6 days before each Subscription Order is due to be processed. That reminder will confirm the Products, price and scheduled dispatch date for the forthcoming Order, and will include a simple method for cancelling or amending your Subscription.
  2. If you wish to cancel or amend a Subscription Order, you must do so at least 7 days before the scheduled processing date. Cancellations or amendments received less than 7 days before processing cannot be applied to that Order, which will be fulfilled and charged as normal. You may cancel or amend future Orders in the usual way.
  3. To cancel or amend, please log in to your account or contact us using the details in clause 2.
  4. Nothing in this clause 4.2 affects any statutory cancellation rights available under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
3. Price changes to Subscriptions
  
  We will give you at least 30 days written notice of any price increase to your Subscription. If you do not wish to continue at the new price, you may cancel your Subscription before the new price takes effect, at no charge.
4. New subscriber cooling-off right
  
  If you are a new subscriber, you have the right to cancel within 14 days of your first Order under the Consumer Contracts Regulations 2013 (see also clause 9.1). However, as our products are perishable food items, this statutory right to cancel does not apply once the cold chain has been broken or the product has been opened after delivery (see clause 9.2 for details). This right is separate from, and in addition to, the cancellation procedure in clause 4.2.
OUR PRODUCTS
1. We take care to ensure descriptions, images and pricing on our Website are accurate. However:
  1. Product descriptions and images are for illustrative purposes only, and minor colour variations may occur due to display settings;
  2. all Products are subject to availability; we reserve the right to limit quantities sold per customer or household; and
  3. we reserve the right to discontinue any Product at any time.
2. Nothing in these Terms affects our obligations under food safety and labelling legislation.
PRICING AND PAYMENT
1. All prices are shown in pounds sterling and include VAT at the prevailing rate. We reserve the right to change prices at any time, but price changes will not affect Orders already confirmed by us.
2. Payment must be made at the point of Order by one of the methods listed at checkout. We will not process your Order until payment has been received in full.
3. If a pricing error appears on our Website, we are not obliged to supply Products at the incorrect price. Where we discover a pricing error before dispatch, we will inform you and offer you the choice of proceeding at the correct price or cancelling for a full refund. Where an obvious and unmistakable pricing error has occurred, we reserve the right to cancel the affected Order before dispatch, even if payment has been processed; we will notify you promptly and refund any payment in full.
ORDERS AND CONTRACT FORMATION
1. Your Order constitutes an offer to purchase. A legally binding contract is formed only when we send you a written Order confirmation.
2. We reserve the right to decline any Order at our discretion, including where:
  1. a Product is out of stock;
  2. we are unable to verify your payment details;
  3. we identify an error in the Product description or pricing; or
  4. we reasonably suspect that you are purchasing for resale.
3. In the event of an Order being declined, any payment taken will be refunded in full within 14 days.
DELIVERY, STORAGE AND HANDLING
1. Delivery
  1. Estimated delivery times are set out on our Website at the point of Order. These are estimates only; time is not of the essence, and we will deliver within a reasonable time. We are not liable for delays caused by events outside our reasonable control.
  2. Risk in the Products passes to you when the Products come into your physical possession or that of a person identified by you to take possession of them. Ownership passes to you once we have received payment in full.
  3. If no one is available to accept delivery, we will follow the delivery instructions you provided, or our carrier’s standard re-delivery or safe-place procedure. Please check your Order confirmation for details.
2. Temperature-sensitive Products — storage on receipt
  1. Our Products are dispatched chilled or frozen and are temperature-sensitive. They will begin to defrost once removed from cold storage during transit. You must refrigerate or freeze your Order promptly on receipt, in accordance with the storage instructions on the packaging.
  2. We cannot accept responsibility for spoilage caused by failure to refrigerate or freeze Products promptly after delivery or by failure to follow the storage instructions. This does not affect your rights under clause 9.4 where Products are received in an already-spoiled or defective condition.
3. Allergens, ingredients and labelling
  
  You should always read the ingredients, allergen information, nutritional information and storage instructions printed on the Product packaging before consumption. Whilst we take reasonable care to ensure information on the Website is accurate, the information printed on the Product packaging shall prevail where it differs from the Website.
4. Dry ice — safety information
  
  Some Orders are packed with dry ice (solid carbon dioxide) to maintain temperature during transit. Dry ice is not a foodstuff and must not be consumed. Please observe the following safety precautions:
  1. do not touch dry ice with bare skin — always use insulated gloves or a thick cloth; direct contact can cause cold burns;
  2. do not place dry ice in a sealed container; as it sublimates it produces carbon dioxide, which can cause a sealed container to pressurise or burst;
  3. handle dry ice in a well-ventilated area; in an enclosed space, carbon dioxide build-up can reduce oxygen levels;
  4. keep dry ice away from children and pets at all times;
  5. do not dispose of dry ice in sealed containers, sinks, toilets or household waste bins; to dispose of dry ice safely, leave it in a well-ventilated space to sublimate naturally; and
  6. if you have any concerns, contact us using the details in clause 2.
CANCELLATIONS, RETURNS AND REFUNDS
1. Statutory right to cancel
  1. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel any Order within 14 days of the day after you (or a person you nominate) receive the goods, without giving any reason except as set out in clause 9.2 in relation to perishable goods.
  2. To exercise this right, you must notify us of your decision before the cancellation period expires by a clear written statement sent to orders@luneandwild.co.uk or using the contact details in clause 2. You may use the model cancellation form at Schedule 1, but you are not required to do so.
2. Perishable and excluded Products
  1. Our Products are food items that may deteriorate or expire rapidly. In accordance with Regulation 28(1)(b) of the Consumer Contracts Regulations 2013, the right to cancel under clause 9.1 does not apply to Products that are liable to deteriorate or expire rapidly once the cold chain has been broken or the Product opened on or after delivery.
  2. All Products currently sold by us are perishable food items and are non-returnable under the statutory right to cancel. If we offer non-perishable goods in the future, we will clearly mark any exclusions on the relevant Product page and/or in your Order confirmation before you complete your purchase.
  3. The right to cancel under clause 9.1 does not apply to gift cards or vouchers once redeemed.
  4. For the avoidance of doubt, the exclusion in this clause 9.2 does not affect your rights in respect of faulty, damaged or misdescribed goods under clause 9.4.
3. Return of non-perishable goods
  1. If we offer non-perishable goods in the future and your right to cancel under clause 9.1 applies, you must return the goods to us without undue delay and in any event within 14 days of notifying us of your cancellation. You will bear the direct cost of returning such goods unless they are faulty, damaged, or misdescribed (see clause 9.4), in which case we will reimburse the reasonable cost of return. We recommend you use a tracked or insured postal service, as we cannot accept responsibility for goods lost or damaged in return transit.
4. Faulty, damaged or incorrect goods
  1. Please inspect your Order on receipt. If any item is defective, damaged in transit, or does not match your Order, please contact us as soon as possible using the details in clause 2, providing your Order number and, where possible, photographic evidence of the issue.
  2. Your statutory rights under the Consumer Rights Act 2015 apply in full. If goods are faulty, not as described, or not fit for purpose, you are entitled (depending on the circumstances and timing) to a repair, replacement or refund. These rights are not limited by the perishable goods exclusion in clause 9.2 or by any other provision of these Terms.
5. Refund process and timing
  1. Once we have assessed your complaint or return request, we will notify you by email whether your refund has been approved. If approved:
    1. refunds will be made to your original payment method within 14 days of the day on which we determine a refund is due (or, where goods are returned, within 14 days of receiving them or of evidence that they have been sent);
    2. we cannot redirect refunds to a different payment method or account; and
    3. please allow additional time for your bank or card issuer to process and post the credit, which is outside our control.
  2. If your refund request is not approved, we will explain our reasons and set out the options available to you, including your right to escalate the matter under clause 21.
6. Subscription cancellation refunds
  
  Where you cancel a Subscription in accordance with clause 4.2, you will not be charged for future billing periods. No refund is payable in respect of any billing period that has already commenced, except where you are exercising your 14-day cooling-off right under clause 9.1 as a new subscriber.
7. Return and Disposal of Goods
  1. Due to food safety considerations, we are unable to accept returns of any food Products at our kitchen or any other premises.
  2. In the event that you receive a damaged parcel, incorrect items, or wish to return an unwanted Order, please do not return the Products to us. Instead, please contact us as soon as possible at orders@luneandwild.co.uk with details of your Order and, where applicable, a clear photograph of the affected Products and packaging.
  3. We may request photographic evidence before processing any refund, replacement, or compensation.
  4. Unless we expressly request otherwise in writing, please dispose of any unwanted, damaged or incorrect food Products safely and in accordance with local regulations.
INTELLECTUAL PROPERTY
1. All content on this Website including text, graphics, logos, images and software is the property of LUNE + WILD LTD or its licensors and is protected by copyright and other intellectual property laws.
2. You may not reproduce, distribute or otherwise exploit any content from this Website without our express prior written consent.
3. You must not use the LUNE + WILD name, logo, trademarks, or any related brand assets in any manner, whether on websites, social media, packaging, promotional materials, or otherwise without our prior written consent. This includes, without limitation, any use that could suggest an association with, or endorsement by, LUNE + WILD LTD. Any unauthorised use may result in legal action.
4. All rights not expressly granted in these terms are reserved by LUNE + WILD LTD. Nothing in these terms shall be construed as conferring any licence or right to use any intellectual property of LUNE + WILD LTD or its licensors, except as expressly permitted herein. Any use of the Website or its content not specifically and expressly permitted by these terms is strictly prohibited.
WEBSITE USE — ACCEPTABLE USE
1. You agree not to use this Website:
  1. for any unlawful purpose or in breach of any applicable law or regulation;
  2. to infringe the intellectual property rights of LUNE + WILD LTD or any third party;
  3. to transmit any unsolicited or unauthorised advertising or promotional material;
  4. to transmit any harmful, defamatory, obscene, offensive or otherwise objectionable material;
  5. to transmit any viruses, malware or other harmful code;
  6. to scrape, harvest or collect personal data of other users;
  7. to interfere with, disrupt or impair the operation of this Website or its infrastructure;
  8. to misrepresent your identity or impersonate any person;
  9. to use automated software, bots or scripts to access or purchase from the Website;
  10. to attempt to gain unauthorised access to any systems connected with the Website;
  11. to test or probe the security of the Website; and/or
  12. to reverse engineer any part of the Website, except where and to the extent permitted by law.
2. We reserve the right to suspend or terminate your access to this Website if we reasonably believe you have breached any of the terms and conditions in this clause 11.
3. Whilst we aim to keep the Website available at all times, we do not guarantee uninterrupted availability. We may suspend, withdraw or restrict access where reasonably necessary for maintenance, security, operational reasons or circumstances beyond our reasonable control.
USER SUBMISSIONS
1. You retain ownership of any reviews, comments, photographs or other content submitted by you.
2. By submitting such content, you grant us a non-exclusive, royalty-free, worldwide licence to use, reproduce, publish, display, modify and distribute that content solely for the purposes of operating, improving, marketing and promoting our Products, Website and business. We will not claim ownership of your content.
3. You must not submit content that is unlawful, defamatory, obscene, inaccurate, or that infringes any third party’s intellectual property or other rights. We reserve the right to remove or decline to publish any content at our discretion.
THIRD-PARTY LINKS AND TOOLS
1. This Website may contain links to third-party Websites or make third-party tools available. We have no control over, and accept no responsibility for, the content or practices of any third-party sites or tools.
2. Any use of third-party links or tools is at your own risk. We recommend that you review the relevant third party’s terms and privacy policy before engaging with them.
LIMITATION OF LIABILITY
1. Nothing in these Terms excludes or limits our liability for:
  1. death or personal injury caused by our negligence;
  2. fraud or fraudulent misrepresentation; or
  3. any liability which cannot be excluded or limited under applicable law, including under the Consumer Rights Act 2015.
2. Subject to clause 14.1, to the fullest extent permitted by law, our total maximum aggregate liability to you arising out of or in connection with these Terms whether in contract, tort (including negligence), breach of statutory duty or otherwise shall not exceed £250k for the relevant Order or Subscription period giving rise to the claim.
3. Subject to clause 14.1, we shall not be liable for any indirect, consequential, special or punitive losses, including loss of profit (whether direct or indirect), loss of data, or loss of business opportunity, even if we have been advised of the possibility of such losses.
4. Our Products are supplied for private domestic use only. We shall not be liable for any business losses including loss of profit, business interruption or business opportunity arising from commercial use of the Products.
5. Nothing in these Terms affects your statutory rights as a Consumer.
PERSONAL DATA AND PRIVACY

Your use of this Website and any personal data you provide to us are governed by our Privacy Policy, available at https://www.luneandwild.co.uk/policies/privacy-policy. Our Privacy Policy explains how we collect, use and store your personal data in accordance with the UK GDPR and the Data Protection Act 2018.
GOVERNING LAW AND JURISDICTION
1. These Terms are governed by the laws of England and Wales.
2. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, subject to your right as a Consumer to bring proceedings in the courts of the country in which you are resident.
INTELLECTUAL PROPERTY INFRINGEMENT — NOTICE AND TAKEDOWN
1. If you believe that any content on this Website or any user submission infringes your intellectual property rights, please notify us by sending a written notice to orders@luneandwild.co.uk or by post to Unit 210 14 Cumberland Avenue, London, England, NW10 7QL containing the following information:
  1. your name, address and contact details;
  2. identification of the intellectual property right you claim has been infringed (for example, the copyright work or registered trade mark);
  3. identification of the content on our Website that you claim is infringing, with sufficient detail for us to locate it;
  4. a statement that you have a good faith belief that the use of the material in question is not authorised by the rights holder, its agent or the law; and
  5. a statement that the information in your notice is accurate and that you are the rights holder or authorised to act on the rights holder’s behalf.
2. On receipt of a valid notice, we will acknowledge it within 5 Working Days and will take reasonable steps to investigate and, where appropriate, remove or disable access to the allegedly infringing content pending resolution. We will notify the user who submitted the content of the complaint and give them an opportunity to respond.
3. We reserve the right to restore content removed in response to a notice if we determine that the notice was invalid, submitted in bad faith, or that the content does not infringe the notified rights. We accept no liability for removal of content pursuant to a notice submitted in good faith.
PRODUCT RECALLS AND SAFETY ALERTS
1. As a food business, we take Product safety extremely seriously. In the event that any of our Products are subject to a recall or safety alert, whether initiated by us, a supplier, the Food Standards Agency (“FSA”) or any other competent authority, we will take the following steps as quickly as reasonably practicable:
  1. notify all customers who purchased the affected Product by email to the address registered on their account, setting out the nature of the issue and any action they should take;
  2. publish a prominent notice on our Website and, where appropriate, our social media channels;
  3. provide clear instructions on whether the Product should be returned, disposed of, or handled in any other way; and
  4. arrange for a full refund or replacement for affected Products without requiring proof of purchase where the purchase can be verified from our Order records.
2. Product recall notices issued by the FSA are also published at www.food.gov.uk/news-alerts. We encourage you to register your purchases so that we can contact you promptly in the event of a recall. If you have any concerns about the safety of a Product you have received, please contact us immediately using the details in clause 2 and stop using the Product.
ACCESSIBILITY
1. We are committed to making our Website as accessible as possible to all users, including those with disabilities.
2. If you experience any difficulty accessing our Website or any of its content, or if you require information in an alternative format, please contact us using the details in clause 2. We will endeavour to respond to accessibility requests within 5 Working Days and to provide a reasonable alternative where technically feasible.
GENERAL
1. Entire agreement
  1. These Terms, together with our Privacy Policy and your Order confirmation, constitute the entire agreement between you and us in relation to your purchase of products and your use of the Website. You acknowledge that you have not relied on, and shall have no remedy in respect of, any statement, representation, warranty or understanding (whether made innocently or negligently) of any person that is not expressly set out in these Terms, our Privacy Policy or your Order confirmation.
  2. Nothing in this clause shall limit or exclude any liability for fraud, fraudulent misrepresentation or any statutory rights available to you as a consumer.
2. Severability
  
  If any provision of these Terms is found to be invalid, illegal or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.
3. Waiver
  
  A failure or delay by us to exercise any right or remedy under these Terms shall not constitute a waiver of that right or remedy.
4. Changes to these Terms
  
  We reserve the right to update these Terms at any time. We will post the updated version on this Website with a revised date. Where changes are material, we will take reasonable steps to bring them to your attention. For Subscription customers, material changes will be communicated by email and will not take effect until the start of your next billing period, giving you the opportunity to cancel if you do not wish to accept the new Terms.
5. Third-party rights
  1. Subject to clause 20.5.3, a person who is not a party to these Terms and Conditions shall have no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of these Terms and Conditions or to benefit from any term of this agreement, whether by virtue of that Act or otherwise.
  2. The parties to this agreement do not require the consent of any third party to rescind or vary these Terms and Conditions at any time.
  3. Notwithstanding clause 20.5.1, we may assign, transfer, or otherwise dispose of all and/or any of our rights and/or obligations under these Terms and Conditions, in whole or in part, to any third party, including any purchaser of all or substantially all of the business or assets of LUNE + WILD LTD. Any such assignee or purchaser shall be entitled to enforce and rely upon all rights, benefits, and protections afforded to LUNE + WILD LTD under these Terms and Conditions as if it were a party to them.
6. Force majeure
  1. We shall not be liable for any delay or failure to perform its obligations arising from events beyond our reasonable control, including severe weather, flood, fire, epidemic or pandemic, industrial disputes, transport disruption, supplier failure, governmental action, utility interruption or telecommunications failure.
  2. Where such circumstances continue for a prolonged period, we may cancel any affected Order that has not been fulfilled. Any sums paid for cancelled Orders will be refunded in full.
COMPLAINTS AND DISPUTE RESOLUTION
1. If you have a complaint about our Products or services, please contact us in the first instance at orders@luneandwild.co.uk or using the contact details in clause 2.
2. Our complaints procedure is as follows:
  1. we will acknowledge your complaint within 2 Working Days of receipt;
  2. we will investigate your complaint and aim to provide a substantive response within 14 Working Days of acknowledgement; where an investigation requires additional time, we will notify you of the reason for the delay and give you a revised estimated response date; and
  3. if we are unable to resolve your complaint within 8 weeks of receipt, we will write to you explaining why and setting out your further options.
3. If we are unable to resolve your complaint to your satisfaction, we will inform you whether we are willing to participate in an appropriate alternative dispute resolution (“ADR”) scheme and, where applicable, provide details of the relevant ADR provider. Participation in ADR is voluntary unless otherwise required by law.
4. We sell exclusively to Consumers in the UK. We do not sell to Consumers in the European Union and are not obliged to participate in the EU online dispute resolution platform. If you are a UK Consumer and wish to explore ADR, please contact us and we will direct you to an appropriate scheme.
NO RESALE OF PRODUCTS
1. Our Products are intended for direct consumption by the original purchaser (or by the intended recipient, in the case of a gift).
2. You must not resell, redistribute or otherwise supply our Products for resale to any third party, whether online, in person, or through any other channel, without our prior written consent.
3. This restriction is in place for food safety and brand integrity reasons: we cannot guarantee the safety or quality of Products once they have left our control and have been handled or stored by another party.
4. Any unauthorised resale or redistribution of our Products is strictly prohibited and may result in legal action.

Schedule 1 — Model Cancellation Form

Complete and return this form only if you wish to withdraw from the contract.

Note: the right to cancel under clause 9.1 does not apply to perishable food Products once the cold chain has been broken or the Product opened. Please see clause 9.2. If you are unsure whether your right to cancel applies, please contact us before completing this form.

To:
LUNE + WILD LTD
Unit 210 14 Cumberland Avenue
London, England, NW10 7QL
Email: [orders@luneandwild.co.uk]

I/We [ ] hereby give notice that I/We [ ] cancel my/our [ ] contract of sale of the following goods [ ]:

Ordered on [ ] / received on [ ]:

Name of Consumer(s):

Address of Consumer(s):

Signature of Consumer(s) (only if this form is notified on paper):

Date:

[*] Delete as appropriate.

End of Terms and Conditions

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Terms of service

Schedule 1 — Model Cancellation Form

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